UTVM, on its part, felt that its entry into the Telugu film market would help to serve as a launch pad in a ''very exciting market''. Initiatives like these have helped the Bollywood get 'industry' status and the Telugu film industry is sure to gain from UTV Motion Pictures' expertise in this area.'' ''With the great work UTV has done in Hindi films, we are happy to get into an agreement with them,''the filmmakers added. Manjula and Sanjay Cota of Indira Productions, with whom UTV had signed a deal to co-produce two films, said, ''UTV has managed to bring about a structured corporate approach to filmmaking in the past three to four years.
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